Trends and Topics in Print Media
August 30, 2019
Trends and Topics in Print Media
September 19, 2019

Trends and Topics in Print Media

Every Monday morning, a team of Access media mavens gathers to read the latest trends and topics covered in print media (yes, we still read print media!). The team shares these insights agency wide to ensure we’re all informed and equipped for the week ahead. Every week, we’ll share learnings from the consumer, business and tech spaces here on the Access Point.

This week, we learned that millennials love snacking and craft beer, and what superfoods you should consider to give you a boost ahead of flu season.  

  • The Soon-To-Be Largest Generation Are Changing The Way We See Food

Millennials are reportedly “killing” foods in certain categories, including beer, cereal, American cheese and canned tuna (a travesty, really!). With more choices than ever before, Millennials (like those on your print media monitoring team) are shifting the food landscape by putting their money towards new and upcoming categories, and shifting away from past generations’ favorites. Beer, for example, has felt the shifting tastes of this generation: “In 2018, overall U.S. beer sales went down 1%, but craft brewer sales grow at a rate of 4% (…).” According to USA Today, Millennials “want healthy food… and a bit of indulgence” and “snack more and want to eat on the go.” We don’t disagree (Frances Yue, USA Today).

  • Bye Summer, Hello Flu Season

According to Health, we can get ahead of cold and flu season by incorporating some immunity-boosting ingredients into everyday meals. Using things like EVOO, chamomile tea, walnuts, turmeric, kidney beans, chia seeds, dried tart cherries and cocoa powder, all of which are high in antioxidants, can help your system navigate the coming season and avoid that annual cold. Make sure to stock up on these ingredients next time you’re at the grocery store (Cynthia Sass, Health).