Welcome!
This is an exclusively designed microsite for the Anaplan team.
On behalf of the entire Access team, we’re beyond excited to be in the consideration set. We believe in the power of technology and humans working together. We’ve developed our client roster with brands that lead with the human heart but are built on differentiated innovation – whether that’s an AI storage solution, driving adoption for a cashless society, or the most technically advanced toothbrush. We want to tell stories that illustrate thought leadership in an authentic brand-building way, strengthen customer relationships and cause the right audiences to take notice.
Anaplan is a model example of elevating human work and strategic approach through technology – making insights more accessible and quickly connecting dots with inherent supreme efficiency. Every detail matters in service to the broader vision. Every role matters to deliver the desired outcomes and create competitive advantages. We see Anaplan as more than functional, but as a critical pathway to reimagining how we get to the bigger picture faster and smarter.
We love your appetite to think differently, to modernize your content, to not be afraid to get creative, to focus on the right stories and drive the necessary impact. Thank you for including Access in your search for the right partner. Within this site are our thoughts on your business, the challenges, initial thinking and background on the agency and your Anaplan team.
Thank you, The Access Team
Access is...
A strategic communications agency with an indisputable track record in earned media that solidifies brands. Clients come for the access they gain but stay for the impact we deliver.
Our work extends from tech and consumer legacy brands where we reimagine their narratives and get our clients inserted into the right discussions in differentiated ways, to cutting-edge brands that we make household names.
Through research and planning, our content teams build bridges that arch over industry noise and create innovative stories to drive bottom line impact. As a team of "what-elsers," we uncomplicate the complicated by zeroing in on what matters most: accessing audiences in new, meaningful and unexpected ways.
Those who choose Access are looking for a long-term communications partner that will cultivate positive reputations, create with purpose and play to win.
Your Team
Expert Consultants
Creative & Ideation
Matt Afflixio, President
Executive Visibility & Training
Lindsay Scalisi, SVP and Group Director
Content Development
Nancy Blair, Editor-in-Chief
Research & Reporting
Katherine Gotts, Head of Access Intelligence
Design
Juan Herrera, Design Technologist
Our DNA
Those who choose Access are looking for a long-term communications partner that will cultivate positive reputations, create with purpose and play to win.
We do not believe in PR for PR sake
We’re here to help you meet and exceed your business objectives and together challenge ourselves to push our limits. We double down on what’s working and have honest conversations when we need to pivot. We are laser-focused on the right outcomes for you.
We want to be your partner, not a vendor
Relationships matter. We deliver more when we’re in the trenches with you and a part of your team. We won’t always say yes but we’ll always be solutions oriented. We’re results driven and motivated by rewarding, collaborative client relationships that teach us all new methods and deliver work we can be proud of. We are committed to developing partnerships that thrive. Clients including Intuit and 2K have been with us for more than 17 years, and 50% of our roster has been with us at least three years.
We aim to be an expert on our client’s businesses
While we won’t know more about your business than you, we want to get as close to that as possible. We do our homework and we invest our time. The deeper we can get into your business to understand the good, bad and ugly – the better we are at delivering big and small creative ideas and mapping the right execution. And the better we are at translating the deep tech into meaningful narratives that editors and prospects take note of.
At Access, we believe that innovation is the key to improving consumers' lives. We know that everyone—from the innovators, pioneers, investors, engineers and influencers powering that evolution, to the people ultimately consuming them—desires experiences that make their lives easier, more seamless and well, just better.
As consumers and brand advocates ourselves, we fight to make our clients stand out in every field they play in, be revered as thought leaders and ultimately drive business impact by making them seen, heard and noted to the audiences that matter most.
To us, there are no walls between consumer and business communications. From bites to bits to business, every product, every service, every experience should be designed and produced with humans at the center. That is even more important today as digital technologies change the way we work, live and operate.
We blend the discipline of B2B communications with deep consumer insights to tell great stories that create meaningful action for our clients, moving their business forward.
Backed by a global powerhouse network, Access embodies a boutique mindset and hustle to deliver results. Ultimately, it's our job to get you earned media. It's at the core of what we do and what we've been doing since we were founded in 1991.
INTEGRATED COMMUNICATIONS
CAN BE MESSY
We build programs that reach audiences in surround sound, ensuring they not only hear the right message but also feel compelled to engage, laugh, think and share
WE GIVE ACCESS TO AUDIENCES THAT MATTER MOST
WE EARN EVERY RELATIONSHIP
WE DO ALL OF THIS TO DRIVE BUSINESS IMPACT
Access Strategic Process
Access ClearPath is our strategic process to build insightful strategies that maximize Business Impact. It guides our Strategic and Creative efforts to ensure we deliver Bigger Ideas, Better Stories and Integrated Creative Solutions to solve our clients’ business objectives. It is Access’ way to uncomplicate the complicated in order to deliver simple, elegant solutions to complex client problems.
Clients Come for PR, But Stay For Our Integrated Services
The Company We Keep
Technology & B2B
Consumer & Lifestyle
We Have A Global Footprint
Access Core Behaviors
FLEXERS
Fluid and flexible in operation and perspective
WHAT ELSERS
We always ask what more we can do
KOOL AID IMMUNE
We have points of view and we're not afraid to share them
PFFs
We believe professional friendships further the work
Ultimately, an Access Partnership Delivers...
Scrappy, creative, boundary pushers
75+ pros in NY and SF with a global network of support, on demand: 6,300 communications specialists in 380+ offices worldwide
Big brand & challenger brand expertise
A focus on business ROI & building long-term client partnerships
50% of our current clients have been with us more than three years, 35% have been with us more than five years and 20% have been with us more than ten years
The perfect blend of consumer and lifestyle with B2B experience
Measuring Success
Our intelligence team applies human insights to every aspect of reporting and measurement, setting us apart from the automated offerings of competing agencies and tool platforms. From SWOT analysis to competitive assessments and Quid’s contextual AI analysis of trends, our programs place equal weight on quantitative and qualitative metrics and examine the meaning and drivers behind the numbers.
About Access Intelligence
Access Intelligence is a team of information professionals devoted exclusively to measurement and analysis. This specialist group operates outside of the traditional account structure, allowing for a differentiated approach to the measurement process that ensures your business receives unbiased learnings and insights. Our fresh and objective perspective allows us to assess your coverage in a manner closer to that of your target consumers and also frees your account team to exclusively focus on driving media results and providing informed counsel.
Our signature emphasis on applying human insight to every aspect of reporting and measurement sets us apart from the automated offerings of competing agencies and tool platforms. This approach ensures accuracy and allows for nuanced insights and analysis. And by keeping measurement responsibilities in house, we can tailor outputs to what matters most to your business.
Measuring Anaplan Media Strategy
For best results, measures should tie directly back to your core goals. These can include, but are not limited to, increased brand awareness (volume upticks across key media and social platforms, increased audience engagement), increased competitive standing in the industry across key themes (share of voice in priority publications, social share of voice), increased brand reputation (sentiment), a strong brand narrative (message resonance), increased media opportunities with priority publications, journalists and influencers (saturation, tier) and usage of diverse channels to position spokespeople externally (outlet type, thought leadership and executive visibility measures). We will build a tailor-made full scale measurement program that aligns with your needs and the results we’re tracking against.
Data Insights & Campaign Learnings
We are strong believers in blending human insight with best-in-class technologies to provide simple, accessible visuals along with the context to understand the why behind results. We provide charts, tables and other data visualizations in addition to grounded learnings and insights to provide a complete picture of results.
Establishing the Right KPIs
We recommend benchmarking against past company and competitor results and setting targets for a year-over-year increase that are specific, measurable, attainable, realistic and time-bound. This process begins with examining your specific goals and ensuring the measures we employ speak directly to those objectives. This is the most efficient way to monitor progress toward specific objectives and to hone an effective strategy.
Measurement Frequency
Measuring frequently is important so we can tailor future campaigns against what is working and what is not. At a minimum we recommend measuring quarterly to track progress, assess success of specific tactics and make any needed adjustments to ongoing strategy based on those results. This allows enough time to provide a clear picture of patterns and trends but is frequent enough that strategy can remain nimble. Continued competitive measurement and industry monitoring is also key to keeping strategy current and effective. Typically, we supplement broader program measurement with measurement for individual campaigns as well as weekly monitoring reports to provide a clear picture of results, competitive activity and industry trends for your internal stakeholders in near real time.
Performance Driven Insights
Maintaining cross-channel campaign data in a customized, web-hosted dashboard for easy, centralized reference is key. At the end of each quarter we’ll schedule a review session to unpack results, discuss learnings and assess any needed strategy adjustments.
What We Measure
We design highly customized, cross-platform measurement programs that directly track against business goals. Eschewing a singular focus on impressions as the measure of PR value, our programs place equal weight on quantitative and qualitative metrics and examine the meaning and drivers behind the numbers.
Quantitative Metrics
Volume/Reach
Share of Voice
Quarterly and Annual Growth
Top Influencers and Publications Social Shares
Audience Demographics
Media Type/Format
Passthrough
Qualitative Metrics
Sentiment
Net Takeaway
Message Penetration
Thematic Analysis
Visibility of Placement
Audience Engagement
Saturation and Media Tier
Spokesperson Visibility
Measurement Mechanics
Our programs adhere to the best practice guidelines outlined in the Barcelona Principles of PR Measurement. Our methodology combines best-in-class research and measurement tool technologies with human insight to provide tailored news monitoring, social listening, measurement and analysis. A dedicated measurement specialist gets deep in the weeds with your business and industry, ensuring informed interpretation and consistent methodology. In addition to culling data from cutting edge industry tools, each piece of coverage is examined by hand and assessed for relevance and accuracy.
Earned Everything.
With great respect to William Shakespeare, we believe “To err is human, but to earn divine.” At Access, we prioritize “earn” in every way – earned media, earned results and most importantly, working to earn great relationships. Our unyielding commitment to our clients’ goals is something we take great pride in. As a result, we have many clients who have been with us for decades, or become serial clients as they journey through their careers.
The heart of our success is to focus on understanding how you, the client, define success and to implement programs that serve only those goals. We’re resilient and deliberate in our execution. Above all, we believe in transparency. We thrive on feedback. We’re solutions-oriented, “what-elsers,” and we are at our best when positioned as an extension of your team.
To earn that place we are obsessed with accountability, to keep the focus on quality and results. The agency invests in your business every month, primarily at the senior level. This time is devoted to strategic direction and team management to ensure we’re efficient and effective in delivering new ideas and the right results. We’re not yes people, but partners. Partners who want the teams we represent to win in everything they do. And, the best way to determine that success is to measure it.
We take measurement seriously and act on it – learning from the data story to understand opportunities to increase quality of outcomes and to be honest about where we need to pivot or adjust. Every six-months, on the agency’s dime, we’ll prepare a review of activity to celebrate our successes, explore growth areas and deliver new thinking and ideas for moving forward.
At the end of the day, our job is to make your job easier. To take things off your plate, to bring results that move Anaplan’s business forward and to be a true, valued partner.