Thinking Big
Building Brand Awareness
- Partner with Institute for the Future to create an Index that explores the future of retail from a variety of perspectives…
- Innovation shaping a new commerce experience
- Evolved consumer expectations and shifting mindsets of what shopping should entail
- New benefits – time saving, touchless, frictionless
- Engage influencers from across sectors and regions to weigh in on the research process and become “Retail 2031” ambassadors and advocates
- Host top-tier media pre-briefings to discuss the research, predictions and what Amazon Go is doing today to shape the future of retail
- House designed report on site (or create microsite) for trend tracking on the road to 2031
- Issue global news release with aggressive day of pitching to generate high-volume news cycle
- Bolster with owned and branded content to scale reach of message
- Creates a news hook that will kick off an ongoing thought leadership platform
- Delivers compelling data and trends to benchmark and track against
- Content becomes foundation for ongoing media interviews, speaking opportunities
- Unveil annual Index updates to track against 2031 predictions
- Allows for audience segmentation and storytelling (consumer, tech, business, industry)
- Fuels always-on news engine with in-depth proactive pitch opportunities
- Provides narrative consistency while prompting multiple moments in time for awareness building
- Reiterates Amazon Go as a true thought leader and visionary
