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Earning Media

Features by Design

The Access Media Relations Journey

Our Recommended Reporter
Jordyn Holman, Retail Reporter for Bloomberg News
Why Jordyn:

Jordyn is the ideal candidate given her coverage on the intersection of retail trends and economic empowerment – a one-two punch for Amazon Go to showcase its work in bridging two key sectors. Bloomberg makes for a premier outlet given global reach, syndication and diversified viewership composed of consumer, tech and business audiences.

Read our full briefing document for Jordyn here.

About Access & Jordyn:

What started as a standard pre-brief pitch has turned into a multifaceted relationship with one of the nation's top retail reporters. From executive briefings to consistent traditional and social media coverage, Access also recently booked and worked very closely with Jordyn for a fireside chat she led with actress and activist Laverne Cox. Jordyn takes our calls and we know what it takes to get Jordyn to write.

Here's how we'd craft a winning pitch for her.

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Envisioning Success

Plus-Ups & Extensions:
Leverage content from report for contributed content and owned bylines

  • Mainstream Byline Examples: Business Insider, Fortune, USA Today
  • Trade Byline Examples: Total Retail, Retail Dive, Digital Commerce 360
  • Branded Content: TechCrunch, AP

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