We found the answer in one of the most loveable things on Earth – a stuffed animal – focusing on children’s unique emotional connections to “lovies” and how they can become some the most bacteria-filled items in the home. Positioning Lysol Laundry Sanitizer as the hero that could help care for and refresh even the most loved stuffed animal, we first visited three New Jersey elementary schools with a custom Lysol Teddy Repair truck where we “borrowed” children’s lovies, then returned them a week later, sanitized and with rips and tears mended. These reunions were captured and used in our hero video to launch the campaign nationally and announce a sweepstakes for parents to enter for the chance to have their child’s lovie sanitized and repaired by Lysol. We also partnered with DIY expert influencer Mandi Gubler to create DIY Teddy Repair tips for parents across the country.