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consumer lifestyle

Philips Norelco: Calling The Grooming Police

the challenge

We needed to launch a new Philips Norelco product — Click & Style — that appealed to a younger demographic.

the insight

Activating a traditionally younger, razor blade consumer target required convincing them that electric is a viable option.

the difference

Collaborating on custom-content with a target-right outlet like Funny-Or-Die enabled Philips Norelco to reach its target in an untraditional way via a “grooming police” video series with actor-comedian Adam DeVine.

the impact

Coverage in Complex, BlackBook and Daily Beast.
Exclusive home page placements for Maxim, Details, Men’s Health and GQ.
220MM target-right media impressions.
Increased sales by 400%.

NIVEA: The Power of Water

NIVEA Raindrop Cake

the challenge

Differentiate NIVEA’s In-Shower Body Lotion from competitors by touting its water activation.

the insight

Women don’t think to add moisturizer to their daily routine but a hot shower, which aids in lotion absorption, is already part of their regimen.

the difference

Tapping into NYC’s latest dessert craze, Raindrop Cakes, we popped up with a food truck that let media and consumers see the Power of Water.

the impact

300 million impressions in its first month.
3 million impressions on social media.
Over 1.2 million units sold in the first month.
Reached #1 best-seller status on Amazon.com.

food & beverage

Almond Breeze: Olympian & Mom

the challenge

Breakthrough to the forefront of the non-dairy beverage conversation, and educate consumers on the benefits of almond milk.

the insight

Uncover an emotional hook that would provide the audience with a rooting interest in an authentic and honest manner.

the difference

Partner with Kerri Walsh Jennings to allow Almond Breeze to tap into her appeal as she tries to balance being a world-class athlete and a mother.

the impact

560K views on Facebook & Instagram.
86K Youtube views.
639% increase in total brand buzz through a Twitter Chat.
More than 4 million impressions through Facebook, Twitter and Instagram posts.

tech at home

2K: Late Night Takeover

NBA2K screenshot

the challenge

Generate major coverage that not only maximizes the expensive promotional endorsement of two NBA All-Stars, but also drives pre-sales.

the insight

Leverage the personality of late night shows to reach more than 10M millennials via network TV and social channels.

the difference

Book NBA All-Stars Kevin Durant and James Harden to integrate NBA 2K15 on NBC late nite shows with hosts Jimmy Fallon and Seth Meyers.

the impact

130 million unique stories.
355 million total impressions.
Sold in more than 4 million copies of game within the first weeks of the game launch.
Digital sales of the game doubled.

tech at work

Face-to-Facebook

Crowd at Facebook Fit Event

the challenge

Facebook's small business division had virtually no connection to its target audience.

the insight

Business is very personal for small businesses so move from the virtual to the personal.

the difference

Design a boot-camp experience to teach attendees, face-to-Facebook, how the site can “fit” their needs.

the impact

More than 4,000 attendees.
5,319 Twitter mentions.
98% of all post event comments were extremely complimentary.
5,000 new Facebook small business customers.
714 million media impressions.

corporate

BlackBerry: Revitalizing a Brand Through Strategic Engagement

BlackBerry Cybersecurity

the challenge

Shift perception of Blackberry from a mobile device provider to an enterprise-class provider of software and security solutions.

the insight

Blackberry is no longer about smartphones, but instead “smart” in cars and containers, medical devices and wearables, consumer appliances and industrial machinery, and ultimately the entire enterprise.

the difference

Constant and vigilant monitoring and a process for response, emphasized the narrative that BlackBerry is leveraging its leadership in secure mobility to enable the “Enterprise of Things.”

the impact

Coverage is reflective of this shift and now confident in BlackBerry CEO John Chen’s turnaround capabilities.

Capital One: Deploying Influential Voices to Amplify Brand Messages

Capital One Women in Tech Event Participants

the challenge

Position Capital One as a champion of women in tech at the Grace Hopper Celebration (GHC).

the insight

More than 90% of people trust recommendations from individuals (even if they don’t know them) over brands, leading to a 11x higher ROI from influencer marketing than traditional digital advertising.

the difference

We identified three female influencers with strong and relevant audiences that aligned with Capital One’s brand. Close cooperation produced mutually beneficial content surrounding the GHC audience and beyond.

the impact

17.1 million impressions.
Over 250 social posts.
Increased attendance at the Capital One booth.
Numerous interviews for potential candidate generated.

Intuit: Thought Leadership

Intuit CEO Brad Smith speaking at QuickBooks Connect

the challenge

Change the perception of Intuit from a 30-year old desktop software company to a global, innovative leader.

the insight

To move beyond product, leverage the CEO to tell the company transformation narrative.

the difference

Multi-year effort to reposition Intuit as an agile, entrepreneurial and competitive brand.

the impact

Top tier media and speaking engagements for Intuit CEO that focused on Intuit’s innovation and lasting startup mentality with features in: Forbes, Bloomberg Businessweek, CNBC, New York Times, ABC News, Associated Press, Harvard Business Review, Inc. and more.

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