we’re obsessed with your success — and believe every relationship is earned
A unique process to get to the aha moment, grounded in research that shapes creative to support your business objectives.
Whether it’s millennials, CIOs, parents or boomers we know what it takes to get their attention.
Narrative development, media training, ghost writing, art direction and design are just a few of the services from our editorial and creative departments.
Analytics to uncover insights, frame strategy, test creative ideas and measure business impact. Our system combines data from across the media spectrum to deliver a holistic picture of the impact PR programs have on your business. Our strong emphasis on human based reporting and analysis sets us apart from the automated offerings of competing companies.
We start by asking the most fundamental question: Why? Then we ask it over and over to peel back the layers to see what’s truly going on. What’s motivating an audience…who their trusted sources are…and where they get their information from. Marry that with your business objectives and we have the insights for big creative ideas & truth-driven work.
Our creative process is focused on impact. We conceptualize in an integrated fashion to deliver unique content through the channels that are a part of your target audience’s life. Our Colab team includes: an editor-in-chief who spent 10 years as the tech editor at USA Today, strategic planners that are improv artists and NYU professors, digital teams of seasoned strategists, pop culture curators, musicians, creative art directors, designers and passionate community managers, constantly exploring emerging trends and proven techniques to share stories. What do they create? Long & short form content, social strategy & posts, product & corporate messaging & websites.
We know how to engage influencers — paid and organic. Our designers understand how to communicate visually and our earned media specialists build and nurture relationships with the industry’s top journalists — it’s deeper than just pitching. What do we activate? Earned media, paid media, social amplification, native ads, visual storytelling, influencers & experiential events.
Measurement is our jam. We have a full Intelligence team at the ready that can operationalize a dashboard to a full marketing mix model to a real-time social media crisis simulator that will tell your team if they’re ready for DEFCON 1.